Is the use of paid media by an identified sponsor to communicate information about a company, product, and service to specific target customers.
Stages in Advertising Cycle
- Introductory Stage – In advertising it is used in launching publicity a product or service which is entirely new or unknown to the market or establishing a new feature of an existing product
- Competitive Stage – It seeks to urge the consumers to prefer the advertiser’s product or service over the competing brands.
- Retentive Stage – It attempts to develop or establish consumer loyalty by keeping the buying public reminded of the name or brand of the item.
Is called the client, an account or sponsor. This can be anyone from among the sources of advertisement.
Is an independent service organization whose function is to provide advertising, merchandising, and other promotional activities related to the selling of the client’s product or services or ideas.
It includes the mass media of communication broadcast, print, outdoor, transit field and movie.
The Advertising Media
§ Radio Advertising
§ Television Advertising
Elements of production:
§ Newspaper advertising
Types of Newspaper advertising:
Classified Display Advertising
§ Magazine Advertising
Full-bleed Advertisement – When a magazine advertisement runs all the way to the four edges.
Partial-bleed Advertisement – It leaves a white space margin on all or any of the four sides of the full page.
Gatefold – When an advertisement is positioned on the second cover page where an extra page spreads out when opening the page that gives a bog spread.
Forms of Out-door Advertising
Interior Transit Advertisement
Exterior Transit Advertisement
Station and Shelter Advertisement
Is generally defined as those marketing activities that provide extra value or incentives to the sales force, the distribution or the ultimate consumers and can stimulate immediate sales.